Pureology Strength Cure Blonde Shampoo is a toning and strengthening shampoo designed to neutralise unwanted yellow and orange tones while repairing and protecting damaged, bleached, highlighted, and colour-treated hair. Unlike traditional purple shampoos that focus solely on brass correction, this sulfate-free formula combines violet pigments with antioxidant-rich ingredients and plant proteins to help strengthen weakened strands, improve resilience, and reduce the appearance of damage. It gently cleanses while maintaining colour vibrancy, leaving blonde hair brighter, cooler, and healthier-looking with enhanced softness and shine.
Apply to wet hair and massage through the scalp and lengths to create a rich lather. Leave on for 1-5 minutes, depending on the desired level of toning, then rinse thoroughly. Follow with Pureology Strength Cure Blonde Conditioner for optimal toning, hydration, and repair. Ideal for blonde, highlighted, lightened, grey, or bleached hair seeking brass control, strength, and maintainable colour vibrancy.
Fragrance: A luxurious blend of fruity pear, fresh rose, and warm sandalwood for an indulgent, salon-inspired sensory experience.
Pureology Strength Cure Blonde Shampoo is a toning and strengthening shampoo designed to neutralise unwanted yellow and orange tones while repairing and protecting damaged, bleached, highlighted, and colour-treated hair. Unlike traditional purple shampoos that focus solely on brass correction, this sulfate-free formula combines violet pigments with antioxidant-rich ingredients and plant proteins to help strengthen weakened strands, improve resilience, and reduce the appearance of damage. It gently cleanses while maintaining colour vibrancy, leaving blonde hair brighter, cooler, and healthier-looking with enhanced softness and shine.
Apply to wet hair and massage through the scalp and lengths to create a rich lather. Leave on for 1-5 minutes, depending on the desired level of toning, then rinse thoroughly. Follow with Pureology Strength Cure Blonde Conditioner for optimal toning, hydration, and repair. Ideal for blonde, highlighted, lightened, grey, or bleached hair seeking brass control, strength, and maintainable colour vibrancy.
Fragrance: A luxurious blend of fruity pear, fresh rose, and warm sandalwood for an indulgent, salon-inspired sensory experience.
